New Large Beatles Center in Liverpool to Span 9,000 m²

The project to transform the old St John's Market, in Liverpool, into a large center dedicated to the Beatles envisions an area exceeding 9,000 m² and the relocation of the current museum 'The Beatles Story' from the Albert Dock, according to ANSA. The initiative has public enthusiasm from living band members and a defined schedule for management and relocation.

The Project: Transfer of 'The Beatles Story' and a new space in Liverpool

According to ANSA, the current museum, located at the Albert Dock, will be relocated to the former St John's Market building — closed in 2024 — which will gain a new cultural function. The new headquarters will occupy more than 9,000 square meters, i.e., more than four times the space available today for 'The Beatles Story'. The measure aims to consolidate exhibitions and attractions in a single hub, expanding the experience for visitors to Liverpool and international tourists.

What will be in the new center: a Beatles museum with immersive technologies

According to ANSA, the plan includes exhibits with immersive technologies, authentic artifacts and memories of the Beatles, and recreated settings to reproduce historical moments in the group’s career. There will also be a thematic path dedicated to the animated feature 'Yellow Submarine', planned to occupy part of the neighboring St John's Beacon, creating a link between the two structures and offering a more cohesive thematic circuit for museum visitors.

Among the elements planned are:

• rooms with projections and interactive audiovisual experiences;
• display of authentic objects and historical documents;
• reconstructions of concert and studio sets;
• spaces for events, lectures, and educational activities.

Management and calendar: Apple Corps Ltd., 2027 and move in 2028

The management of the new center will be handled by Apple Corps Ltd., a company linked to the Beatles legacy, which will formally assume museum administration in 2027, as reported by ANSA. Relocation to the new site is planned for 2028, i.e., the year after the management takes over. The disclosed timeline indicates a window for building adaptations and mounting exhibitions between 2026 and 2027, with public opening planned after the move.

Support from Paul McCartney and Ringo Starr

Both living band members, Paul McCartney and Ringo Starr, have expressed support for the project. According to ANSA, McCartney stated: "I can’t wait." The endorsement from the group’s central figures reinforces the cultural legitimacy of the venture and is likely to attract international attention to the new attraction.

Relevance for Brazilians and Italian descendants in Brazil

Expanding the Beatles museum in Liverpool has a direct impact on the cultural interest of Brazilians and of Italian descendants traveling to Europe. Points to consider:

• cultural interest: a larger center with immersive technologies makes Liverpool a more attractive destination for Brazilian Beatles fans, who already include musical cities in cultural itineraries;
• tourism potential: the new offering could motivate trips to the United Kingdom, placing Liverpool in circuits that combine music, history, and urban tourism — relevant information for readers following travel news in the Life in Italy section and for those seeking updates in the Italy News;
• practical context: the existence of a large consolidated museum facilitates planning themed itineraries and longer stays in Liverpool, which is of interest to Brazilian agencies and travelers who align cultural tourism with other European destinations.

Cultural and urban context

The project fits into a broader movement to revive historic urban spaces in Liverpool and preserve Beatles heritage. Beyond attracting fans, the initiative can boost local economies based on cultural tourism, events, and educational activities. For readers interested in broader connections between culture, migration, and citizenship, Raízes Italianas provides ongoing coverage in sections like Italian Citizenship and in the Italy News.

Conclusion The creation of a Beatles center with more than 9,000 m² at the former St John's Market promises to transform the experience of visiting Liverpool, bringing together original artifacts, immersive technologies, and new thematic routes. With Apple Corps taking over management in 2027 and the move scheduled for 2028, the project already has the backing of Paul McCartney and Ringo Starr and should strengthen the city’s tourist appeal among Brazilian fans and international visitors.

Source: ANSA