#ioleggoperché: The final weekend to donate books

The social campaign #ioleggoperché enters its final weekend of donations: those who wish to contribute can bring books to participating bookstores through Sunday, November 15, 2026, according to ANSA.

Deadlines and how it works — ioleggoperché and book donation

The 11th edition of #ioleggoperché has three last donation days and runs through Sunday, November 15, 2026. Donating is simple: just purchase one or more books at 4,135 participating bookstores and designate them for the participating schools or nidi (daycare centers). According to ANSA, the bookstores identified by the campaign receive the donations and subsequently forward the volumes to the registered educational facilities.

Donations can be made in person at participating bookstores through 11/15/2026.

This partnership model between bookstores and schools aims to facilitate logistics and expand the availability of local collections, strengthening direct contact between booksellers and school communities. Readers interested in Italian initiatives can follow developments in our Italy News section Notícias da Itália.

Reach of the initiative — school libraries and social impact

The initiative reaches 30,610 schools and 4,004 nidi registered across Italy, according to ANSA. The organization notes more than 110,000 active pairings between bookstores and educational facilities, a result of the registrations and requests made by school administrations and bookstores.

The campaign also notes that more than 4.4 million children and young people are served, underscoring the national scope of the project and its potential impact on literacy and reading habits. For Brazilian readers and descendants of Italians who follow Italian cultural policies and practices, these numbers illustrate models of reading promotion that could inspire local initiatives.

Organization and recognition — Associazione Italiana Editori and Alto Patronato

#ioleggoperché is promoted by the Associazione Italiana Editori (AIE) as a social campaign dedicated to strengthening school libraries. In 2026, the action takes place under the Alto Patronato of the President of the Republic, an institutional milestone that reinforces public recognition of the initiative, as reported by ANSA.

This is the 11th edition of the project, which has established itself as an annual instrument to encourage reading in public and private schools. Continuity and institutional sponsorship help attract private partners and cultural associations, expanding the reach of donations across the country.

Support from Confindustria — reading as an investment

The campaign garnered participation and visibility from the corporate sector. Confindustria stated that reading equates to investing in human capital and the country, according to ANSA. The association’s president, Emanuele Orsini, participated in public donations and invited other associations to replicate the gesture in their networks and areas of operation. He also expressed support from Riccardo Di Stefano, Vice President for Education and Open Innovation, who stressed the importance of reading for innovation and formation.

The involvement of business organizations aims to transform book donations into a practice of social and cultural responsibility, connecting the publishing world, schools, and the productive sector.

Relevance for Brazilians and Italian descendants — culture and education

For Brazilian descendants of Italians who follow Italy’s cultural life, #ioleggoperché offers an example of a school-based cultural policy and community mobilization. The campaign provides useful information for those researching educational practices, public-private partnerships, and initiatives to promote reading in the country. Reports on Italian culture and society can be found in our section Life in Italy and the cultural and social implications deserve attention for those following the topic through the lens of Italian Citizenship, when educational actions influence coexistence and integration in local communities.

Conclusion

The final window for donations through November 15, 2026 is an opportunity for readers, families, and institutions to contribute to school libraries and nidi across Italy, strengthening children and youths’ access to books. The campaign, promoted by AIE and supported by institutions like Confindustria, emphasizes reading as a collective investment in the country’s human capital, according to ANSA.

Source: ANSA