Cortina Again Queen of Snow; Madonna di Campiglio and Bormio

Meta description: Jfc Observatory survey names Cortina d'Ampezzo top (5,485 votes), followed by Madonna di Campiglio and Bormio; the list shows the top 10 ski resorts with votes.

Cortina d'Ampezzo maintained the first place in the snow resort ranking published by the Jfc Observatory for the winter season, with 5,485 votes, followed by Madonna di Campiglio (5,316) and Bormio (4,825), according to ANSA.

Jfc poll summary: Cortina d'Ampezzo at the top of the Jfc ranking

The Jfc Observatory released the ranking of the most loved mountain towns of the winter season, a list based on votes from users who assess popularity, tourism offerings, and the image of the resorts, according to ANSA. Cortina d'Ampezzo confirmed the lead with 5,485 votes, just over 150 points ahead of Madonna di Campiglio (5,316). Bormio stood out by rising to third place with 4,825 votes, a four-position jump from the previous edition, according to the report cited by ANSA.

Top 10 overall and position movements among the ski resorts

The full ranking reveals notable movements among Italy's largest resorts. The list of top placements, with votes and movements from the previous year, is as follows (per ANSA):

• 1st Cortina d'Ampezzo — 5,485 votes.
• 2nd Madonna di Campiglio — 5,316 votes.
• 3rd Bormio — 4,825 votes (up four places).
• 4th Livigno — 4,532 votes (dropped one place).
• 5th Courmayeur — 4,355 votes.
• 6th Canazei — 4,212 votes (dropped one place).
• 7th Cervinia — 4,079 votes.
• 8th Ponte di Legno - Passo del Tonale — 3,290 votes (gained one place).
• 9th Sestriere — 2,759 votes (dropped one place).
• 10th Ortisei — 2,551 votes (gained two places).

Beyond the top 10, the Jfc Observatory noted that Corvara recorded the biggest upward movement in the rankings compared to the previous winter, with 2,520 votes, according to ANSA's report.

Thematic categories: Cortina dominated and Bormio recognized for sustainability

The study also highlighted thematic categories, in which Cortina stood out. Cortina d'Ampezzo was named in three main categories: 'most famous town', 'most trendy', and 'best slopes', according to ANSA coverage. These mentions reinforce Cortina's well-established tourist image, appealing to traditional skiers as well as visitors seeking alpine lifestyle experiences.

Meanwhile, Bormio was highlighted as 'greenest town', a mention that emphasizes sustainability and environmental management initiatives in mountainous areas, as noted by the Observatory and reported by ANSA.

What the ranking means for Brazilians and Italian descendants interested in Italian ski resorts

For those planning winter trips to Italy — including Brazilians and Italian descendants who follow tourism, culture, and life in Italy — the ranking offers a view of popularity, infrastructure, and trends at the top resorts. Practical points to consider:

• Popularity: top destinations like Cortina and Madonna di Campiglio typically offer broad lodging, dining, and nightlife options, but also higher visitor flow.
• Ski infrastructure: high positions in 'best slopes' or technical ratings signal equipment and piste quality.
• Trends and image: categories like 'more trendy' help identify destinations with strong lifestyle appeal, useful for those seeking events, shopping, and social experiences.
• Sustainability: distinctions like 'greenest town' signal environmental efforts that may interest travelers focused on responsible tourism.

Readers seeking more news on tourism, current events, and life in Italy can consult the sections of the portal for travel planning context: Italy News and Life in Italy. For information on citizenship and consular matters that may influence long-stay plans, see Italian Citizenship.

Movements to watch for the next season

The Jfc Observatory edition highlights trends: Cortina's consolidation as a high-prestige tourist brand, Bormio's rise linked to its sustainability image, and the dynamic of smaller resorts advancing in the rankings, such as Ortisei and Corvara. These movements could influence public and private investment decisions in infrastructure, as well as tourism promotion strategies for the towns, in line with the data interpretation reported by ANSA.

Conclusion: The Jfc Observatory ranking confirms Cortina d'Ampezzo at the top of preferences for the winter season, with Madonna di Campiglio and Bormio maintaining prominent positions; the thematic categories and ranking variations provide useful clues for those planning trips or following the Alpine tourism market in Italy.

Source: ANSA